The ultimate outcome that cosmetics and beauty brands have to deliver with their stores is a relaxed and pleasant experience for shoppers or customers. The whole environment, including fixtures and fittings, has to seamlessly create a unique atmosphere that supports your sales plan and brand image.
Functionality goes hand in hand with emotions: you need fixtures to display your cosmetics range attractively and efficiently, making it easy and comfortable for customers to navigate among the shelfs and gondolas and browse through your vast product selection. It is critical for the fixtures to play a supportive, yet still only background role in highlighting your products.
Stores from this sector often include beauty services on their premises, which requires providing a strong sense of privacy and discretion for the receipients. You need different, specially made fixtures to make customers feel at home while enjoying receiving their treatment.
CAPS offer a complete service package for cosmetics and beauty brands. We can provide you with a custom made design concept, VM, fixtures and POS display manufacture, fit-out works and store maintenance services locally-and as you grow internationally.