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New store concepts for Cotton Traders

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Client expectation: 

Cotton Traders challenged us with the creation of 2 new concepts for the 2 new brands: Cotton Traders Home and Cotton Edits. The new concepts had to fit seamlessly into the Cotton Traders brand identity and store floor space, whilst also needing to appeal to the expanded target customer audience. Fixture manufacture and complete fit-out job were to follow an approved store concept design.

We took care of:

  • We successfully managed to design and incorporate the Cotton Traders new brands under one roof – showcasing the new concepts in a very appealing way, while operating with a tight time schedule and budget.
  • The very first Cotton Traders store with Home and Edits concepts was done in Melbicks Garden Centre in Coleshill, Birmingham. The 2 week fit-out programme included full joinery element installation, electrics and a new lighting layout throughout the area.
  • Cotton Traders were absolutely thrilled with the finished store and how the 3 offerings came together seamlessly in one store.  Our fast turnaround from initial concept design, to final drawings, manufacture and installation meant the store was opened in early Spring 2018. The client is looking at rolling out the concept to further stores this year.

Key Facts

 

  • CAPS Group designed and completed the very first Cotton Traders Home and Cotton Edits store concept in the UK.
  • We are in cooperation with Cotton Traders since 2014,developing a store concept and rolling out a store fit-out programme for the client.

About  the client

Cotton Traders are a British retail brand first established in 1987. The offering features a range of casual clothing for men, women, as well as accessories and home items. In late 2017 the brand introduced Cotton Traders Home and Cotton Edits brand concepts to its portfolio. The company currently operates over 100 stores in the UK.

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