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Sports Direct

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Shopfitting of sports stores in Spain

Client expectation:

The client was looking for a reliable shopfitter to install fixtures in their new sports goods stores in Madrid, Spain. The supplier had to take into account the new time limitation on fixture installation imposed by the Spanish authorities.

We took care of:

  • We did the fixture installation for 5 sports stores in the budgeted timeframe meeting the customer’s expectations and satisfaction.
  • We worked out and followed a project management plan to meet the new local authorities regulation.
  • The installation works in the first store was supplied by a large team and took almost a month to fit out the 2,900 sqm space.

Key facts:

  • CAPS Group provide a full service package to retailers: from store design through fixture manufacture and fit-out  to store maintenance across Europe.
  • We have been providing retail maintenance services to  around 140 Sports Direct stores across continental Europe and were very glad to additionally support our customer with 5 stores fit-out on the project in Madrid, Spain.
  • We successfully completed the first store on time on the 9th of August 2020 even though the new Covid-19 reality presented some time and resource challenges.

About the Client:

SportsDirect.com belongs to Frasers Group plc, a retail group from the United Kingdom. The UK’s largest sports retailer by revenue is present, in addition to its home market, in 19 countries in Continental Europe.

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