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Julian Charles

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Client expectation:

  • Julian Charles is already serving the 3rd generation of its customers and shopping habits among the target group are changing constantly.
  • The need to refit the store interiors arises regularly. In 2016  we had the great honour to create the new Julian Charles store identity.
  • The design needed to reflect softness, calm and peaceful atmosphere, emphasize the luxury style and also highlight flag products of Julian Charles: luxury beds and home accessories.

 

We took care of:

  • We have completed the new Julian Charles store design and we are now rolling it out on an ongoing basis.
  • Our team created the new store identity by adjusting fixture formats: big displays to highlight luxury beds and bespoke wall bay systems for home accessories.
  • Replacing metal materials with light coloured board created a more inviting ambience.
  • We provided  Julian Charles with a full service beginning from design, development through manufacturing to fit-out (including flooring, decoration and new lighting).

Key facts:

  • CAPS Group have completed 13 Julian Charles’ stores in the UK
  • We are in cooperation with Julian Charles since 2015

About the client:

Julian Charles was founded in 1947. The Company offers a full range of home furnishings, bedding and curtain collections that are luxurious yet affordable.

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