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Harley-Davidson

CASE STUDY   |   Share     

Clothing store fixtures across Europe and beyond

Client expectation:

Manage multiple supply chains in various regions for branded metal and wood fixtures and fittings for Harley Davidson® dealers across the globe.  Keep up with the dynamic brand image through regular launches of new fixture collections.

We took care of:

  • CAPS manufactured and supplied fixtures and fittings to Harley-Davidson® dealers via two supply chains: one in Poland and one in China.
  • All fixtures were manufactured identically in both locations to ensure global brand consistency for H-D.
  • Supply was supported by a dedicated online CRM program for tracking orders and archiving dealer fixture data for the client.
  • In partnership with Harley, CAPS led periodic adaptation of fixtures to new H-D merchandising strategies and communicated changes to the dealer network via personalised catalogues and informational materials designed specifically for each global region.

Key Facts

  • CAPS is an authorised fixture supplier for Harley-Davidson® globally
  • We have been working with Harley-Davidson® since 2010
  • We have supplied fixtures for 735 dealerships worldwide

About the Client

Harley-Davidson® is the legendary American motorcycle manufacturer, founded in 1903. It is an iconic brand widely known for its loyal following — with owner clubs and events worldwide as well as a company sponsored, brand-focused museum.

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