A practical guide to planning your store fit-out
So you’ve found the perfect location for your next (or perhaps first) store, your lease is being negotiated and it won’t be long until you receive the keys. The next step is thinking about how you’re going to fit-out your store, how it’s going to look, and which partners you’ll engage to help your vision become a reality.
The What, Why and Hows of Visual Merchandising Training
WHAT is Visual Merchandising (VM) Training? It is a course that is designed to enhance your retail staff store presentation skillsets. It spans across different levels: from beginners to masters. Like any valuable skill based training, it can’t be done overnight. A professional trainer would have to recommend …
When outsourcing retail maintenance services makes sense
When your retail operations are growing domestically and globally, the non-sales related functions follow suit. An increasing number of stores in international locations makes it more and more difficult to supervise the proper technical conditions of each..
Hotel refurbishment project: understanding the investor’s challenges
Interview with Paweł Graumiler, CAPS’ technologist, experienced in hotel industry projects.
From the market research CAPS Group carried out in 2016, we found out that in the hotel industry hoteliers regularly..
Changing room experience you don’t want your customers to have
Do retailers always remember about key rules for designing a changing room? In the era of the ever present customer experience concept, one would think it is obvious to include a changing room in planning and designing the overall customer journey…
4 ways to improve your customer service with packaging: the Japanese way
They say that once you have experienced the highest level of service, it’s hard to go back. I would go as far as to say that once you have shopped in Japan, the experience after coming back home will never be the same. And, you are less willing to spend …
4 retail trends that shape your retail environment strategy
The retail industry is becoming more dynamic than ever. Multiple trends such as personalisation, digitalisation, omni-channel marketing and the social media can influence our customer’s path and decision…